Driveway Project

“What should a website actually do for this business now?”

A conventional approach could begin with Home, Services, Gallery, About and Contact. But that would begin with the format of the old solution rather than the buying journey of the customer.

Begin with the market and the customer’s decision.

What are people trying to understand? What questions do they ask? What creates confidence? How do they discover a supplier locally? How might AI systems increasingly influence that discovery? What would genuinely help someone visualise the end result?

Only then decide what the digital experience needs to contain.

• Market research
• Authoritative information
• Local search discoverability
• AI-search discoverability
• Video
• Immersive visualisation
• 3D driveway / customer experience
• Lead generation
• Customer decision support

“What information and experiences would genuinely help someone make this buying decision?”

Instead of asking “What pages does the website need?”, the project begins with the decision the customer is trying to make.

The website stops being merely a digital brochure. It becomes part knowledge resource, part discovery system, part visualisation tool, part customer decision environment and part lead-generation platform.

This project is currently in development. No completed commercial results are implied.

Its significance is the approach itself: a conventional website requirement being reconsidered as a much richer digital customer experience.